NEW ARENA-DYE COLLECTION
For immediate release - March 31, 2022
Inspired by the blood, sweat, and dirt of the daily arena grind, we are excited to introduce our most innovative collection to date. We've taken tie dye to a whole new level with our brand new treatment called “arena-dye” - which (as you might have guessed) is inspired and developed by dragging each tee through the arena’s dirt and mud with the help of many of our furry friends.
We've spent much of last year researching how to perfectly execute a full grit-dye look and our tests prove that tees left in the arena for 3-6 weeks deliver the most organically placed - and "grittiest" look and feel.

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If you've made it this far, Happy April Fool's Day.
While we really don't have grit tees, we actually DO have a bunch of brand spankin' new products freshly launched for Spring,
which you can find by CLICKING HERE.